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Thursday, June 20, 2013

Lorde Royally Engaging With Her Current Rock Hit

There's lots to recommend the saying that less is more. In terms of New Zealand teen sensation Lorde's time on this planet she's made less music but has more time to round out into the phenom that her single "Royals" hints that she will become. There's hardly any background music getting in the way of the social comfortable in my own skin point she's trying to make. Just an electrifying series of synthesizer rhythms plus a dash of programmed drumming. Lorde has demonstrated commitment to letting the music, her embrace worthy candid singing style be the message. Here her message boils down to, "I'm just your typical teenager content to hang with my crew. Luxury trappings aren't for her. Between you and me I don't consider tigers on a gold leash one of those "I've arrived" kind of items but it goes a long way towards showing just how not wedded to affluence Lorde is. The first words of the chorus, "And we'll never be royals" are dipped in gorgeous add a strand harmonies that are as pure of intent as the cold air beckoning out of Lorde's New Zealand home base. It's a credit to any artist just starting out when they opt to push substance way ahead of style. No layers of bullshit to strip away. No scratching your head wondering how AutoTuned the "artist" is. "Royals" merits top shelf treatment permeating any one of a number of non royal halls such as college dorm or high school study group. You can find this track on her opening effort "The Love Club". Hers is career with plenty of upside. You don't have to gallivant around the globe on some private jet to understand that.

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