Rita Ora's Energy Level No Letdown

Ready made for the pop world's bright lights is Rita Ora, a British temptress who is neither tough on the eyes or the ears. The nice draw for "I Will Never Let You Down" is a summer breeze drenched guitar that complements her modulates in the right places voice box. Lest you think she leans exclusively on eye candy to get her message across, she also proves highly handy in the framework of dance. True, she doesn't meander in that direction until late in the proceedings but, when she gets there the pastel rainbow brilliance you notice in the video comes through in her individuality. Returning to the guitar the lure behind it is how you'd following its radiant nature anywhere it would take you. It's wheedling in the delightful, singsong way of a really young child. "Watch the sunlight coming through" is likely the one lyric you need to crystallize in your mind above all else. Plenty of super harmonious rays punching through to elevate spirits and leave listeners craving as much as they can get their hands on. How about "When you're feeling low on love I'll be what you're dreaming of. Nothing wrong with having Rita enter into one of your none too veiled fantasies. Here's to Rita for making in socially okay to lose control. Too often our culture insists we go the stiff upper lip route when dealing with overload. Who doesn't envision scream therapy as a useful solution to the short term blahs. She proceeds to remind us that a little fun every once in a while goes a long way towards bringing you back from the brink. Rita's a winning match for anyone programming for the teen format, standard pop radio, or any station with a slight urban sensibility. Never's pretty definite as points on the timeline go, but at stage one in her career Rita has me believing it's possible she won't ever let listeners down.