The 1975 Wins Style Points In 2015

The 1975 has decided to shimmy its way into our hearts with "Ugh", a sophisticated easy flowing R&B jam lifted from its amusingly titled album, "I Like It When You Sleep, for You Are So Beautiful, Yet So Unaware of It". Nothing wrong with a light romp to grease the wheels of a choice after hours party. Best of all, there's nothing about the song that makes me want to exclaim "Ugh!" Oddly that interjection never shows up in the lyrics. Talk about a false selling point. Suave doesn't even begin to cover what The 1975 has to offer. Lyrically these guys know their way around a clever visual. For example...can you possibly beat "I know your lungs need filling since your gums have lost their feeling". Approved by the American Dental Association and its Lung Association counterpart. Matthew Healy's voice doesn't aim to bowl you over, merely look you in the eyes and dare you to turn away from the bon vivant overtones engulfing the room. It wouldn't be a British bash were there no Adam Hann strumming his heart out from the guitar end of the creative spectrum. George Daniel aces drum backdrop school. He's not there to scream "Look at me! Look at me!" If you can settle into celebration mode more readily thanks to him then his work is done. Matt's a brave boy for admitting in song "I don't have the capacity for fucking." See if any of our red-blooded American males could ever pull that off. You'll even get a full admitting of the song's limitations in the form of "Oh the kick won't last for long but the song only lasts 3 minutes." If you're looking for him to apologize for having a vain, shallow side then don't bother. Quite clearly he said "When I said I liked it better without my money, I lied. It took a little while to recognize that I, I'm not giving it up again." Some forms of honesty might be misconstrued as a turnoff but somehow The 1975 makes overt flaunting sound almost noble. Technically "Ugh" lasts 3 minutes and 12 seconds but Matt embellishes the truth in good faith and for an admirable reason. Admit it, you'll be swiveling your hips in time to this martini soaked crowd pleaser. It takes so much effort these days to put a song out in the world that's going to be kissed with staying power. Give us the right hook and anything's possible. The 1975 formed in Manchester, birthplace to much quality tune terrain. In our social media era lots of what we hear strikes as being overtly disposable. "Ugh" does slide off the ear at select moments but, if you merely want affable notes to go with the cocktail you're imbibing or the bite size snacks the barkeep places before you you'll not be disappointed. Matt's been knocked silly twice by the woman in his life and doesn't mind bragging to her in much the same way countless rappers have about his bling, in this instance his things, his car, his living as a total package. Obviously his on camera presence shows how the camera smiles on him. You and I both know the beautiful people don't always get top billing. Why The 1975 chose to title this song "Ugh!" escapes my rational mind. Sure you wouldn't confuse it with the highest art but it's a friend you'd want to chat with for at least a half hour or so. "Ugh" merits a clinking of glasses for giving casual soirees everywhere proper British zest, applied with a dash instead of a drench.