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Saturday, December 10, 2016

Grouplove's Life Feeds Off of Schizophrenic Guitars and a Keen Sense of Warmth

It's a tale of two instruments which propels Grouplove's new single "Welcome To Your Life". On the one hand you've got drum fill accompanied synthesizers. Very loose and fluid hook line starting off the proceedings in an understated way. The chorus, on the other hand, resembles diving into a warm sauna rich in harmonious electrified guitar shape and texture. Very human personal feeling all the way around. The lyrics benefit from such an inviting template from which to dip into. It caresses the body and soul seamlessly as if you could practically sense an actual person assuaging your angst ridden demeanor Lyrically the point is girl thinks guy is a super hot mess, however, for whatever reason they're back in business regardless. The adage appears to be nothing ever happens without a change which, in society as we know it to be, appears to be rooted in truth. "Welcome to your life. It could be a fantasy, let it be your fantasy." Some fantasies are sort of rooted in grim undertones so, not all fantasies are best encouraged. What should be encouraged are the nerve ending appeasing chord progressions found in the main refrain. Your mind goes to unwind on impact and said impact is well worth indulging in. You don't suspect the brand of song you're going to get from the electronic opening. You'd be forgiven for blowing off "Welcome To Your Life" as a one trick pony with nothing much else to show for taking a peek under the hood. Then the ambiance shift occurs. You are treated to friendliness personified. Hannah Hooper fuses her breezy vocals nicely with Christian Hooper's ingratiating persona. The result surfaces as bubbly listener friendly alt rock that this band has forged a fine reputation for itself in singles past. Pace wise nobody moves at an overly fast clip. You watch the parade roll by but it doesn't leave you eating its pronounced dust. You can settle in, possibly newspaper in hand amply ruffled, and use the tune as endearing background noise as you're reading the classifieds, sports page or whatever else tickles your fancy. It's a likable gem that has the potential to grow on you upon repeated listening. Chance amounts to circumstance. Truer words were never spoken. Unplanned events often make up the bulk of our daily dealings. We make plans but, in the final analysis, many of our best laid ones don't exactly reach full flower, life getting in the way and whatnot. It's a game of chance, and one where winning depends on what you consider winning to entail. For some it's a night where the hubby isn't beating the wife to a pulp. For others it's a fourth quarter balance sheet where the profit margin trends upward. It's all in how you use your victory filter. Grouplove has cemented its winning ways via a song that wraps you up in its arms and carries off to an audio nirvana the likes of which you haven't known before and likely won't again anytime soon. Welcome to a sound that lingers on the eardrums satisfyingly and won't let go.

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