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Wednesday, January 22, 2014

You Can Feel The Luxury In Flo Rida's Lap

Cue the lights of the bustling metropolis. Flo Rida's pulling up in his limo flashing the megawatt smile of a man whose lifestyle is the envy of many of us mere mortals. If you'd like to have yourself a taste of what the brother's advertising then get thyself to "How I Feel". As has become the norm with these rap productions there's a larger than life cosmic presence. Those are snazzy horns you're hearing. Yup, ditto on the violin accents. Hold onto your seats, kiddos. Flo's gonna take us on smooth ride detailing just how ghetto fabulous he is. Who among us is surprise that Flo drops a Miami Vice reference into the mix. Back in the day Crockett and Tubbs were two of the most style conscious of any TV cops out there. In this case Flo has a few Miami Vices that I'm ascertaining relate to his credit card and how loathe he is to be a cost conscious Wal-Mart shopper. Lonesome for the brawny thump of programmed percussion? That's in Flo's bag of tricks. Of particular fascination to me is how large a departure "How I Feel" is from "Low" the not even close to being classic yet because it hasn't been ten years since it dropped so let's not go there shall we jam. "Low" wore its hood grit (as hyped up by synths as it was) proudly on its sleeve. "How I Feel" prefers to do the swinging thing with the hep cats. Toto, we're not in 2014 anymore. We're touching down in the heart of social scene making your grandpa would've killed to confess he was a part of. You'll be challenged by the highbrow intimations. "Low" was easier to touch and damned near impossible to shake from your cranium. "How I Feel" could prove to be an acquired taste like French cinema or chocolate covered bacon. Part of the beautiful people crowd for sure. Though the vid echoes scenes from a magical night, the lyrics center squarely on birds flying, new day rising, the clean slate charisma of the morning light. As magic tricks go, Flo's given us a nice split screen bit of happy place distraction. The party ain't over 'til he says so. He does know how to throw a class bash, that's for sure. The song cashes in its chips at the 2:58 mark. Don't see that as a liability. Flo states his case surrounded by swirling, time of our lives sparkle, reaffirms who's in charge, then lets the needle go silent. In short order you can pick up Mr. Rida's new album, boastfully titled, "The Perfect 10". I wouldn't say "How I Feel" is a perfect jolt of hip-hop happiness but it's certainly a snappy way to keep those severe cases of the blues locked in a Debbie Dowmer proof booth for a little while. Sometimes entertainment that doesn't demand too much of its audience fills the bill quite nicely. You'll be glad you stopped in for a spin in Flo's flow zone.

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