G-Eazy Means What He Says...Which Doesn't Say Much

We may be presiding over the dawn of a new sub-genre of rap, call it anal retentive white nerd rap if you want. G-Eazy and his buddy Remo are poised to be the flag bearers on "I Mean It". Its accompanying video possesses the creative spark that the single doesn't. Unsettling hearing "I mean it" spring from the mouths of various disturbed looking individuals, G-Eazy included? You betcha. Still in its own perverse way it merits chuckles. On the positive side bitches don't hog up the entire lyrical real estate. In fact the bitch is merely used to hammer home the point that...well...he means it. I suppose I was a big league moron not to think "I Mean It" would be anything other than a crazy house head scratcher. Its background flow gets populated with programmed filler that's apparently been beamed down from outer space or a mysterious galaxy man has yet to get his hands on. G keeps up the tradition entailing rappers throwing their swagger everywhere. Note how he tells us if we're angry with him doing as he pleases that's out cross to bear. Pussy gets passed around like fondue at The Melting Pot. The haters wish he were dead but too bad for them 'cause G's above ground getting paper. Have too many instances popped up where jiu-jitsu can be found on a lyric sheet? G-Eazy can be proud of has position as standard bearer. In the video he plays a creepy newscaster using his middle-American rhymes to tell everyone how his star is rising, what came before is fading, and we'd better get used to it. Call me premature curmudgeon but "I mean it" isn't a sentiment that merits bringing to another's attention in a rap song. This symbolizes what novelty is about. You pull in for a closer look to get a clearer sense of what the fuss is about. Moments later you drive away and get on with your life wondering if you would be making clearer sense batting a clock with a sledgehammer because that's what you did to your precious time. Any musical craze can score short term points on the curiosity factor alone. "Macarena" got so annoying in 1996 that it felt like everybody on the planet was plugged into it. "Walk Like An Egyptian" had the whistling charm of one Debbi Peterson to recommend it. So what's "I Mean It" got going for it that will enable it to have more than twenty seconds of lasting power. G adopts a detached method of uttering "I Mean It" that would make a hardened life sentence serial killer prison inmate soil his jumpsuit. Outside of that we're getting only a whiter than Wonder bread reassembling of a message we could all chant in our sleep. He's in a better place getting better head? Please...No less than Eminem already inserted head into his wordplay for "Without Me". Yes at this stage comparing G-Eazy to Eminem is like comparing a cobra to a common garter snake. Really G doesn't deliver better "head" in his rhymes. Watered down maybe, but better? There's nothing culturally astute hopping above the froth when G-Eazy discusses the head. You want funny? The cast of characters "I Mean It" comes out of presents the amusement value. You don't want to belittle the plight of an elderly woman in a hospital bed but if you can get her to say those three words you're stuck tamping down a guffaw. If the shock value card was played it was played fiendishly well. "I Mean It" doesn't mean enough to invite repeat attention. Grin if you must, place him one rung above Rae Sremmurd in the rap chain of evolution and go find something of actual benevolence to spend your time on.