Sophia Grace Friendly Enough But Too High On Cuteness Factor

Many of you who watch Ellen on her talk show are likely familiar with the so cute you'd get an instant sugar coma tyke named Sophia Grace. Get ready to say you presided over the dawn of the cuteness empire that launched Mary-Kate and Ashley Olsen to riches most of us can only dream of us. Each inch of "Best Friends" is flooded in cuteness. That smile causes you to consider reducing your candy intake by 100% or more. Her dancing gives saccharine a bad name. She succeeds in being friendly so no quibbles there. As you might have expected from a good girl attacking the bad boy turf of rap there's an overdone boys in the hood rap grit pulsating in the background. Make no doubt about it Sophia's being marketed in the most effective way possible. Every angle's played up for maximum adorableness. Sophia's got your back and she's not shy about reminding you about where her dedication lies. At the top her silky utterance "It's my number one girl" sounds like it was blow dried within an inch of its life to obtain this beautiful people cred. Little girls can be the most devoted buds when they set their minds to it. We're talking BFFs forever. One question. Why is it that Sophia and her girl squad go googly-eyed in a KMart. Possibly some kind of Ellen approved marketing tie-in. I realize their excitement stems from the brand spanking new toys they intended on spiriting off with but KMart? That's the place I'm usually happy to run screaming away from but that's just me. "Best Friends" constitutes one would-be homegirl's rap-tinged frolic through the wonders of adorableness. She has your back for the long haul. Boys be warned you're dealing with a females only club here. Sophia's eyes twinkle in a fashion that puts on a rare plateau that only the Olsen twins in their '80s conglomerate heyday could have come anywhere close to. In the video, Sophia and her friends show off their...um...friendliness in numerous quaint styles. Be it in Sophia's home, at KMart or on a cheerleader appropriate sound stage, big hugs and all, the girls send us their simple message but it's sent our way devoid of affectation. From that stance cute's their lone trump card. You can tack on inner city bad boy rap synths as a means of making the little girls come across as playas but you'd have to be suffering from blunt trauma to the head not to get how high gloss salesmanship is driving this train. It's not Sophia's fault. She's only following the money trail. Who amongst us wouldn't take that bet. I'm hinting that it's wise not to confuse "Best Friends" as a track that supposed to be absorbed as anything other than a cute girl cashing the cuteness check all the way to the cuteness bank. "Best Friends" is a better than average example of how style has got substance in a hammerlock. If you're cool with that the song could serve a laudable purpose as a mood lifter. Otherwise it's only amiable fluff not designed to do anything other that turn those digital streams into a mighty river.